Origin and Development History
Adidas was founded in 1949 by German Adolf ‘Adi’ Dassler. In his early years, he focused on studying how sports shoes could enhance athletic performance and in the same year registered the iconic three-stripe logo.
At the 1954 World Cup, the German team wore Adidas cleats to victory, catapulting the brand to fame.
From the 1970s to the 1990s, Adidas continuously expanded its product line, launching classics like the Superstar, Stan Smith, and Samba, while collaborating with top athletes around the world.
After 2000, Adidas centered on combining technology and fashion, introducing Boost cushioning technology and collaborating with street culture, celebrities, and designers, turning the brand into a symbol of both sports and street culture.
Today, Adidas has grown into one of the world’s leading sports brands, upholding innovation, performance, and style at its core, providing equipment for various sports and lifestyles.
任务
Through innovative and high-performance sports products, we help every athlete achieve their best performance. Adidas focuses on continuously improving product technology, sports experiences, and sustainability, creating better possibilities for sports and lifestyle around the world.
Vision
To become the world’s most influential and trusted sports brand. Adidas aims to promote the spirit of sport, environmental concepts, and positive change in the world through leading technology, responsible production methods, and a strong brand culture.
阿迪达斯基金会
阿道夫·达斯勒
Founder of the German sportswear company Adidas
Adolf ‘Adi’ Dassler, the founder of the German sportswear company Adidas, was born on November 3, 1900, in Herzogenaurach, Germany, and died in 1978. Dassler began making sports shoes by hand in 1920 and founded the Adidas brand in 1948. His company became famous for designing the world’s first ice skates, the first screw-in stud shoes, and the first molded rubber football boots. Dassler also held over 700 patents, driving the design and innovation of sports shoes.
Product Design and Innovation Team
Adidas’ product design and innovation team is made up of designers, engineers, materials experts, and sports science researchers. Their core mission is to create sports gear that combines performance, comfort, and style.
The team mainly focuses on:
Technological Innovation
Developing leading technologies such as Boost cushioning, Primeknit knitting technology, and lightweight outsoles to make athletic performance more efficient.
Athlete Collaboration
Working with top athletes to continuously optimize shoe and apparel designs through real-world testing data and feedback.
Sports Science and Engineering Team
Adidas’s sports science and engineering team is made up of biomechanics experts, data analysts, engineers, and testers. The core goal of the team is to maximize the performance of sports gear in real athletic scenarios.
Their main responsibilities include:
Sports performance research
Analyzing the forces and pressure distribution during running, jumping, turning, and other movements to ensure products improve athletic efficiency and reduce the risk of injury.
Product testing and validation
Accurately evaluating the performance of structures such as soles, cushioning, and support through laboratory tests, motion capture, and on-field sports validation.